Kabs PolsterWelt
Building a responsive e-commerce platform for a german leading supplier of upholstered furniture
Kabs PolsterWelt
Building a responsive e-commerce platform for a german leading supplier of upholstered furniture
Client
Kabs Digital
Project Type
E-Commerce
Tasks & Services
Design, Responsive Webdesign, Frontend Development
The Challenge
We built an e-commerce platform from the ground up for a leading German supplier of upholstered furniture and home accessories. The core task was helping customers configure sofas, find the right style, add complementary accessories, and complete a highly specific checkout flow online without competing with Kabs Polsterwelt’s established ecosystem of large retail stores.
The experience needed to bridge digital discovery with the tactile, in‑store experience that made the brand successful.
The Constraints
Complex Configuration
Customers needed to compare materials, sizes, and variants while keeping the process simple and confidence‑building.
Hybrid Commerce
The online experience had to complement the retail stores, not replace them, and clearly communicate the shift to online + in‑store sales.
Specialized Checkout
A detailed checkout process required clarity and trust, especially for high‑value purchases.
My Role
User Experience
- Mapped the end‑to‑end customer journey from discovery to store visit to checkout
- Structured the catalog to support style discovery and cross‑selling
- Designed the sofa configuration flow to reduce complexity and hesitation
Research & Alignment
- Visited the Hamburg flagship store to learn from sales staff and observe customer behavior
- Translated in‑store insights into digital touchpoints and messaging
- Aligned the experience around hybrid selling rather than channel competition
Prototyping
- Built interactive Sketch prototypes to validate navigation and checkout logic
- Tested key flows to uncover friction early
Design Approach
Unified Experience
We connected digital discovery with the in‑store advantage, emphasizing the ability to feel materials and experience comfort in person.
Guided Configuration
The configurator broke down decisions into clear, digestible steps so users could build confidence while customizing.
Hybrid Messaging
Content and UI reinforced the idea that online browsing leads naturally to in‑store consultation and purchase.
Outcome & Impact
- Prototyping expanded my UX mindset. Building interactive Sketch prototypes moved me beyond static screens into full journey thinking.
- Hybrid commerce needs clear roles. Digital should guide, not replace, the in‑store experience.
- Complex purchases demand trust. Clear structure and guidance reduce hesitation in high‑value checkouts.